
A historical immersion at the Centre Arthur Masson with the A-Guide Smart
In Belgium, the walk-through show at the Centre Arthur Masson relies on Sycomore's A-Guide Smart for an infrared-synchronised visit, offered in five languages.
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23 August 2024
Located in a former quarry in Saint-Bris-le-Vineux, the Caves Bailly Lapierre are a place where centuries-old history meets the art of winemaking: renowned for their production of Crémant de Bourgogne, they offer visitors an unforgettable wine tourism experience, now accompanied by Sycomore's A-Guide.
The history of the Caves Bailly Lapierre is closely tied to that of their exceptional location. Set in a former stone quarry, the cellars enjoy ideal conditions for winemaking and ageing wines. Visitors can explore these impressive underground galleries while discovering the history of this unique place. The fruit of the collective work of passionate member winegrowers, the production puts their expertise at the service of Crémant de Bourgogne and the promotion of the Burgundy terroir.
The Caves Bailly Lapierre are not only a wine production site, but also a space where art and culture are celebrated. Contemporary sculptures scattered throughout the galleries add an artistic dimension to the visit, with each work telling a story. The tour is also a true immersion in the world of aromas and flavours: visitors discover the secrets behind the making of Crémant de Bourgogne, from grape selection to bottling, and guided tastings allow them to fully appreciate the unique characteristics of the wines produced here.
After faithfully using Sycomore's Audiopass tour system for years, the Caves Bailly Lapierre have modernised their equipment to offer their visitors the new A-Guide device. This innovative, intuitive device uses infrared beacons strategically positioned along the route: audio commentaries are triggered automatically as visitors approach the points of interest, without them needing to handle the device. Everyone can thus concentrate fully on discovering the cellars.
Available in three languages — French, English and German — the 30-minute tour offered by the A-Guide ensures that the information is perfectly synchronised with the areas visited. Visitors are free to wander at their own pace, enjoying detailed explanations and captivating anecdotes that enrich their sensory and educational experience.
Whether you are a wine lover or simply curious, a visit to the Caves Bailly Lapierre is an invitation to discover and celebrate the Burgundy terroir in all its splendour.
See the project : Caves Bailly Lapierre | Saint-Bris-le-Vineux, France→

In Belgium, the walk-through show at the Centre Arthur Masson relies on Sycomore's A-Guide Smart for an infrared-synchronised visit, offered in five languages.
Read more→
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