Growing your visitor numbers with Sycomore: a 360° tourism strategy

At a time when cultural sites must compete in ingenuity to attract and retain their audiences, relying on interpretation alone is no longer enough: the visitor experience must be embedded in a wider ecosystem, connected to tourism networks, digital tools and a coherent distribution strategy. It is with this in mind that Sycomore and Vox City join forces within the VOX group.

Sycomore: expert in on-site cultural interpretation

Sycomore brings more than 35 years of expertise in cultural interpretation to cultural venues. The company designs innovative, immersive visitor solutions tailored to each audience: audio guides, mobile apps, audio headsets, multimedia guides, inclusive devices. But its role goes well beyond technology: Sycomore supports sites from A to Z — content creation for audio tours, scripted storytelling, professional multilingual recording, editorial and scenographic advice.

Sycomore also selects the most relevant tools according to the site's constraints and visitor profiles: standalone audio guides, mobile apps, hands-free solutions with automatic triggering.

Vox City: a gateway to the tourism ecosystem

Vox City, Sycomore's sister company, completes this offering with unique expertise in tourism distribution. Backed by its connections with key players in tourism (tourist offices, agencies, distributors, ticketing platforms, international marketplaces), Vox City enables cultural sites to increase their visibility and reach new audiences. These offers can include:

• Connections with tourist offices and local agencies
• "Ticket + audio guide + city tour" packages
• Hybrid visits: on site, remotely, before or after the visit
• A multichannel distribution strategy, including via mobile app

An integrated, high-performing tourism strategy

While Sycomore designs immersive content and the devices that deliver it, Vox City ensures its reach. This complementarity opens the way to effective combined offers: a site visit and self-guided city tour via an app, cross-themed itineraries (city + museum), extending the cultural experience beyond the walls. These offers strengthen sites' position within their territory, extend the length of the visit, improve their international visibility and multiply revenue opportunities.

Example: the Cosquer Cave in Marseille

Inaugurated in 2022, the replica of this prehistoric cave was enhanced with an immersive audio guide created by Sycomore: the Médaillon, incorporating binaural technology and emotionally driven storytelling. In parallel, Vox City developed a combined offer integrating the cave visit into a Marseille discovery itinerary via its mobile app. The result: a global project that showcases heritage while boosting tourist traffic in the city.

Why choose Sycomore to grow your attendance?

Working with Sycomore means benefiting from:

• Recognized expertise in cultural interpretation and visit engineering
• Comprehensive strategic support, from content creation to distribution
• An international tourism network through Vox City
• Tailor-made tools adapted to each site and each audience
• A turnkey solution that is scalable, connected and multilingual

Thanks to their complementarity, Sycomore and Vox City offer a complete solution designed for the visitors of today and tomorrow, enabling cultural sites to become must-see destinations at the heart of a living, connected territory.