
Turning visits into conversations: the future of voice interaction
At a time when technology is continuously reshaping cultural and museum experiences...
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15 October 2025
Last week, Sycomore, a subsidiary of Vox Group, was present at the IFTM trade show, showcasing its technology solutions for the tourism and culture sectors. Vox Group is a world leader in visitor and event solutions, delivering over 30 million audio tours annually to 15 million travellers across more than 150 countries through a network of 5,500 international partners.
This year, Vox Group renewed its collaboration with IFTM, focusing on device performance for conferences and events.
As part of this partnership, Sycomore Vox supplied nearly 4,000 latest-generation VOX VDR Micro devices for all conferences requiring simultaneous translation and for silent rooms. These devices provide each participant with comfortable listening, clear sound quality, and a smooth, interactive experience.
Daniele Marchesiello, Managing Director of Sycomore Vox France, also presented the group's new AI-integrated solutions during a conference session, outlining how they reshape the participant and visitor experience.
According to Vox Group: "Participating in IFTM is an exceptional opportunity to strengthen our client relationships..."
The group offers a full range of group tour systems and conference devices, suited to guided tours, cultural sites, and professional events. These solutions deliver an intuitive, interactive, and comfortable experience for all participants.
Vox Group had already provided its devices at the Museum & Heritage Show in London, reinforcing its reputation as a reliable supplier for cultural tourism and professional events.
Vox Group will also equip the conferences at the World Travel Market (WTM), scheduled for early November in London, confirming its role as a technology partner for international events.
Through its technology solutions and expertise, Sycomore Vox France enables trade show organisers, cultural sites, and professional events to deliver an optimal, interactive experience combining comfort, performance, and immersion. Sycomore's presence at IFTM reflects Vox Group's commitment to reshaping the visitor and participant experience in tourism and culture.

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