Pinacoteca Ambrosiana | Milan, Italy

The Pinacoteca Ambrosiana, one of Italy's oldest museums, enhanced its visitor experience in 2024 by partnering with Sycomore for a multimedia audioguided tour.

The museum now offers two complementary solutions: PopGuide, the mobile audioguide application, and M-Guide, robust ready-to-use multimedia guides.

The M-Guide combines audio, visuals, and animations, delivering an accessible and fluid experience.

This hybrid approach, combining mobile technology with dedicated devices, ensures an inclusive and flexible experience for all audiences.