The Granet Museum in Aix-en-Provence Modernizes Its Visit Tools for Groups and Individuals

The Musée Granet, located in Aix-en-Provence, is one of the region’s leading art museums. Founded in 1838 , it houses a rich and varied collection that spans classical painting to contemporary art, with works by renowned masters such as Paul Cézanne , Rembrandt , Giacometti, and Picasso. Known for its high-quality permanent and temporary exhibitions, the museum is an iconic venue that attracts art lovers from all walks of life. Housed in a former priory, the Musée Granet offers a unique cultural experience in the heart of Provence, combining historical heritage and artistic modernity.

In 2023 , the museum undertook a complete overhaul of its visitor support tools, to offer a more qualitative experience to its audiences.

New vox VDR hearing aids: an optimized experience for group visits

In 2023 , the Granet Museum began modernizing its visitor assistance devices by acquiring 200 Vox VDR audiophones for groups with a tour guide. These audiophones allow visitors to follow the guide’s explanations, even in cramped spaces. In addition to the sound quality, the museum has optimized the management of these devices thanks to a mobile charging cart, capable of storing and charging 180 audiophones simultaneously. This innovation maximizes the efficiency and use of the museum’s limited space.

Introduction of the A-Guide Audioguide in 2024

In 2024 , the Granet Museum will take a new step by introducing the A-Guide , a latest-generation audio guide developed by Sycomore . This device offers an interactive and personalized visit experience, allowing visitors to explore the collections and exhibitions at their own pace.

The audio-guided tour allows you to discover the treasures of the Granet Museum, including major works by Paul Cézanne, an emblematic artist from Aix-en-Provence, as well as pieces of contemporary art. The A-Guide accompanies visitors throughout their exploration, offering a fluid journey through the different artistic eras.

The temporary exhibitions also benefit from this new technology, ensuring a better understanding of the works presented thanks to the enriching commentary provided by the audio guide.

With its blue and yellow configurable buttons, the A-Guide offers a multiple-choice tour where visitors can choose the sections of the museum they wish to explore in more depth. This flexible and personalized approach allows audio tours to be adapted to each visitor’s preferences.

Audio guides provide the ability to convey in-depth content and knowledge to a wide variety of audiences.

• Art lovers : detailed explanations of the works, offering historical and technical analyses.
• Families and children : fun courses are offered for the youngest (from 6 years old) in French and English.
• International visitors : audio guides allow international visitors to also access audio content (the tour is available in French, English, German, Italian, Spanish and Japanese).

Content Management System (CMS) for More Autonomy

The A-Guide is equipped with a CMS (Content Management System), which allows the museum to update its audio-guided tours autonomously and quickly. The CMS offers great flexibility to adjust the content according to new exhibitions or temporary events, ensuring an always enriching experience for visitors.

Conclusion: An Innovative Audio-Guided Experience at the Granet Museum

Equipping themselves with visiting tools such as audio guides and audiophones has a dual interest for museums. These devices make it possible to offer a quality visit for both groups and individual visitors, by adapting the experience to the specific needs of each audience.

For groups, audiophones like the Vox VDR ensure smooth follow-up of the guide’s explanations, even in crowded spaces, while improving sound quality. This ensures better interaction between visitors and the content, promoting collective learning.

For individual visitors, the A-Guide audio guide is an essential companion that makes each exploration more personalized and accessible to a wider audience, including visitors of different nationalities and families with children. Thanks to these devices, a greater number of people can interact with the collections, deepen their knowledge, and discover the works at their own pace, while benefiting from educational and immersive commentary. By integrating these technologies, the Musée Granet allows everyone to have an enriched and personalized experience. These tools not only facilitate the transmission of knowledge, but also create a fluid interaction between visitors and the museum’s artistic treasures.